Thursday, October 2, 2008

 

Jay Z Sued Over Rocawear Ad Campaign

Jay Z

In legal papers filed in Georgia Northern District Court on September 18 (08), Tucker also Rocawear boss who failed to respond to calls to settle the matter out of court. I Lose LLC CEO Reggie Tucker claims Rocawear marketing executives used his trademark phrase I will not lose to promote their range of international urbanwear without permission. Rap Superstar JAY-Z was appointed in a breach of copyright lawsuit by the author of sportswear company I will not lose, LLC on a slogan used by the star 2007 advertising campaign Rocawear clothing. Rocawear I did not lose the campaign was launched to the beginning of last year (07) and characterized spokesmodels including Chris Brown and Ciara, who recited the copyright sentence.

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