Thursday, October 2, 2008
Jay Z Sued Over Rocawear Ad Campaign
In legal papers filed in Georgia Northern District Court on September 18 (08), Tucker also Rocawear boss who failed to respond to calls to settle the matter out of court. I Lose LLC CEO Reggie Tucker claims Rocawear marketing executives used his trademark phrase I will not lose to promote their range of international urbanwear without permission. Rap Superstar JAY-Z was appointed in a breach of copyright lawsuit by the author of sportswear company I will not lose, LLC on a slogan used by the star 2007 advertising campaign Rocawear clothing. Rocawear I did not lose the campaign was launched to the beginning of last year (07) and characterized spokesmodels including Chris Brown and Ciara, who recited the copyright sentence.
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